The Gerald Hotel

Branding and responsive website for The Gerald Hotel while working for Ignite Online. A 4.5-star boutique hotel situated in Australia. This site has received an honorable mention from Awwwards, and also taken out 4 more certificates from the CSS Design Awards, Best UI Design, Best UX Design and Best Innovation. See the site.

Project brief

The Gerald Hotel is to be a 4.5-star boutique hotel situated in Geraldton, Western Australia, 4.5 hours north of Perth, it will be the only high-rise in town. The website should promote the beautiful town with kite-surfing and fishing etc, and the hotel is considered another of Geraldton's special attractions.

Project goals

A story needed to be told that would intrigue the viewer and excite the potential guest about exploring the destination. In other words, the website needed more than just a pretty face; it needed the brand's personality. The new responsive website explores the gorgeous local imagery while providing a great user experience from desktop to mobile devices.

Outcomes

A minimal, clean website for a luxury hotel, featuring plenty of animated treats, a full-screen menu, and big parallax images. This site has received an honorable mention received from Awwwards, and also taken out 4 more certificates from the CSS Design Awards, Best UI Design, Best UX Design and Best Innovation. See the site.

Year
2017

Agency
Ignite Online

Role
Product Strategy, Design and Digital branding

About me

I’m a Designer based in Toronto currently working at Myplanet. Previously I worked as a senior designer for Ignite Online designing for clients like Explore Careers, Salesian School, Gerald Hotel and International Grammar School. And also for Westcon, where I was responsible for the design of their main digital products.

I am fortunate to have started working in the digital industry in 2002 when I was still in design school. During my career I've worked at studios, agencies, startups, and multinational corporations. I have a strong experience working holistically from UX/UI design to visual and creative direction.

To me, design is solving problems, and in my experience, a good result can't be achieved without first understanding the problem and then exhaustively exploring and iterating on design solutions.