Responsive website and digital branding for Salesian College while working for Ignite Online
to best reflect the new positioning of the brand. Based on a consistent modular design system we could build components generating several templates for the site. This site has been awarded Best UI Design, Best UX Design and Best Innovation and a Special Kudos by CSS Design Awards
also awarding the site an Honorable Mention. See the site.
Salesian College Chadstone is a Catholic Secondary School for boys, founded in 1957. The School needed a new responsive website with a new digital branding that would be implemented on other mediums. The new site would predominantly be a communication tool for prospective parents and students.
The primary desired user action had to be the Book a tour. The other main objectives were to build the Salesian brand and differentiate the College from its competitors. Improve Salesian’s interaction with audiences, via clear navigation pathways and quality content maintain and increase enrolments, via online application functionality and search engine optimisation.
A new and fresh digital branding was created for the College to best reflect the new positioning of the brand. Based on a consistent modular design system we could build components blocks that generated several templates throughout the site. See the site
Product Strategy and Design
I’m a Designer based in Toronto currently working in a multi-disciplinary team at Myplanet
, a software studio based in Toronto. For over 15 years I've worked with a variety of clients, defining the visual language, art direction and user experience for high profile brands like L'Oreal, Procter Gamble, Globo, Petrobras, Oi, Essilor, Coca-Cola, and others.
I am fortunate to have started working in the digital industry in 2002 when I was still in design school. During my career I've worked at studios, agencies, startups, and multinational corporations. I have a strong experience working holistically from UX/UI design to visual and creative direction.